I’m a multi-exit, multi-failure entrepreneur. Building TeachingStartup.com & GetSpiffy.com. Exited ExitEvent & Automated Insights. More info at joeprocopio.com
Photo: Luis Alvarez/Getty Images

AAsk anyone who’s worked at more than one startup and they’ll probably tell you the same thing: Young companies start to go off the rails once they hit 50 employees. I call this the “teenager” startup phase, and I’ve been there several times, both as an employee and an executive.

If you want to give your new business a decent shot at success, you need to build traction — clear, measurable evidence that people are interested in what your company is offering. And that won’t happen on Day One.

So why do startups make big, splashy announcements the day they…

Pricing Plan design by Luke Peake

Let’s talk about how much you should charge customers for something when you’re not totally sure what that thing is yet.

A startup has to get its pricing right or the product will be dead at launch. The problem is, there aren’t a lot of hard and fast rules for…

Credit: PM Images/Getty Images

At startups, the difference between survival and running out of runway always comes down to taking our eyes off revenue.

We don’t want to do this, and we certainly don’t do it on purpose. But when we’re in the middle of the startup run, it’s pretty easy to fall into…

image by creativeart on freepik

Let me know if this describes your outbound marketing program: You send a bunch of cold emails, maybe the right amount, maybe too many. You get a smattering of opens, a trickle of clicks, and a few conversions.

Most of the time, you’re disappointed with the results, and what’s more…

I’ve been perfecting a leadership practice over the last 20 years that has produced some surprising gains in both productivity and innovation. I call it “productive downtime.”

At first, the concept might seem counterintuitive. But once you figure out how to do it right, the results can be game changing.

image by pch.vector on freepik

Not too long ago, one of the companies I advise launched a new software product. It was a two-fer product, one that would enhance the capabilities of their current customers while also opening a new line of business to attract new customers.

I love those.

Once the new product settled…

image by vectorjuice on freepik

I just scheduled a meeting with a Fortune 500 company to discuss partnership opportunities for marketing, referrals, and revenue sharing. These discussions did not come about overnight, nor will they immediately result in millions of dollars in sales.

Not yet.

I know exactly what I want from a business partnership…

From new startups to established large companies, I often see the same growth-crippling mistake made when it comes to customer satisfaction. It starts when the Customer Success role is charged with supporting the customer, and the Customer Support role is made responsible for customer success.

But wait! Customer support leads…

Joe Procopio

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store