5 Goals Your Startup’s Free Trial Must Achieve
Don’t just give your product away blindly, make those trails lead to revenue
6 min readSep 22, 2022
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There’s a lot of misunderstanding around free trialing, the “try before you buy” approach to finding product-market fit. I’ve been running and advising dozens of startups over the past 20 years, and I’ve seen the free trial model produce tremendous results —…
