3 Sweeping Changes That Will Improve a Startup’s Struggling Sales
If you don’t like the results, don’t trust the process
For a young, up-and-coming startup, the sales cycle, for lack of a better word, sucks. It’s the single biggest hurdle for any new and unproven company — struggling to land those first few sales and then turning that into significant revenue and the first stages of growth.
Most of the time, the struggle is soul-crushing, the fix is drastic, and what’s more, it can only be found by turning over every rock, from first contact to final close.
Who has that kind of time? Especially in mid-flight.
Luckily, I’ve found that there are three distinct areas where you, the leader of your company, can start making some of those drastic changes.
How Do We Get Those Elusive First Customers?
This is a real question and answer from my side project, Teaching Startup, where our members (startup leaders) ask questions about building and growing their business. The answers (now hundreds of them) are published in a members-only newsletter so that all members (again, hundreds of them) can benefit. My mission is to bring expert, affordable startup advice to any startup leader, and on their own time.
